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Social Media Training for the Solo Entrepreneur

Knowing your Target Audience

Just like in normal, everyday conversation, you always want to know who you’re talking to. This gives you a feel of how you’re going to approach the person, what to say and what not to say, and ideas that would appeal to them. As you converse with this person, on a small scale you are [...]
Top Ten Social Media To-Do-List For 2010

The new decade is here, and a chance to make a fresh new start, especially with regard to your business. As we like to emphasize at Practical Social Media, there are many cost effective and even zero cost options to marketing your small business in social media. Some of them are called Twitter, Facebook, Youtube, [...]
Branding Strategies Training 401: Defining Your Market Opportunity And Brand Promise

This Branding Strategies Training article turns your business goals, target market niche and emotional brand intelligence into a specific market opportunity and brand promise.
Branding Strategies Training 301: Understanding Your Emotional Brand Intelligence

This Branding Strategies training talks to the #1 point-of-difference for any business. It is purely based on Emotion Brand Intelligence.
Branding Strategies 201: Defining Your Target Market

This Branding Strategies training helps you define a target market niche that ensures less work and competition, while getting better ROI.
Branding Strategies Training 101: The Importance Of Your Brand To Your Social Media Success

This branding strategies training article details out exactly how important your brand is to your social media success. It is foundational.
Advanced Strategies

Advanced Strategies Learn to Use Social Media Like the Pros, All in a How-To, Easy-to-Understand Format! After reading the proceeding sections of the Getting Started series, we thought we should end with a glimpse into the types of things that you will be learning as you progress through the Webinar Training Curriculum. The one promise [...]
The Hub And Spoke Model

The Hub And Spoke Model How To Use The Major Social Networks And Your Blog As An Integrated System When just starting out on a social media marketing campaign, most of us are just happy that we are sophisticated enough to simply have all four of the major social media tools working for us (Blog, [...]
Prospecting Etiquette

Prospecting Etiquette If you don’t get this right, then you don’t need to worry about anything else! The most common mistake made in social media marketing is to act too quickly to make the sale. Social media is all about building relationships between people. Just like you would never try to “SELL” somebody that you [...]
Online Reputation

Online Reputation Management Establishing Search Engine Rankings And Increasing Sales Conversion Ratios Most people think of social media as merely a way to attract new sales prospects. That is absolutely a top goal. There is, however, another goal that is close behind…using social media to build and manage a brand reputation that works as a [...]