At the beginning of 2014, Facebook unveiled its custom audiences feature, which helps businesses target their advertisements around audiences that they compile. This feature has been expanded with lookalike audiences. In this Facebook training tip, we’ll go over how lookalike audiences can help you advertise your small business.
Sidebar ads are among the most popular advertisements on Facebook for small businesses. In late June, Facebook began rolling out a new design on these sidebar ads. In this Facebook Training post, we’ll look at the changes of the new Facebook ads and how they will effect small business’s advertising strategies. Changes to sidebar ads […]
New ways for creating leads from your Facebook page? In this training, we’ll go over the easy steps to make your cover photo into a great lead generator.
One of the first things that small business owners look at after posting a video on YouTube is the view count on their video, along with the likes bar. While these numbers are a good indicator as to how popular your video is, they are not nearly as useful as the data compiled by YouTube Analytics. In this YouTube Training tip, we’ll look at how to access YouTube Analytics and how to make use of this data.
To make page management even easier for its users, Facebook is in the process of rolling out two new updates to the Page Composer. These updates will make scheduling posts and including photos in posts easier than ever! In this Facebook training tip we will go over both of the updates to the Page Composer.
Twitter is in the process of rolling out a new feature called “custom timelines”, which could prove to be a valuable marketing tool to small business owners. In this twitter training tip, we’ll look at the benefits of setting up your own custom timelines.
One of the most underused and underappreciated features on Facebook at the moment are Facebook Interest Lists. These lists give entrepreneurs and consumers alike an easy solution to keeping up with the interests that are most relevant to them. In this article, we’ll go over how to set up interest lists and how they can help your business.
Creating unique content is important to any social media strategy. With that said, sharing nothing but your own content will not only leave gaps in between updates, but will also create a lack of variety. Sharing interesting and relevant content from other publishers to your followers is a great way to remedy this, and in this social media training tip we’ll show you how HootSuite Syndicator makes it easier than ever.
Wordpress has emerged as arguably the best blog service in the world, giving users of all experience levels the opportunity to run a great-looking and professional website. One of the features that makes Wordpress so outstanding is the plugin. In this Social Media Courses tip, we’ll talk about what a plugin is and how they should be used on your blog.
Have you ever felt like you don’t blog enough? That it’s just too hard to write an entire article on a regular basis. Well, this Facebook Training post is about the help you out in a big way!