Social Proof: What It Is, And Why You Need It For Your Business.

Social proof is a psychological phenomenon where people assume that the actions of others represent correct behavior for a given situation. We naturally look to other people to validate our choices, be it friends, experts, celebrities or even strangers! When we see other people doing it, we’re inclined to believe that there’s a good reason[…]

Social Media Classes: 5 Important Social Networking Tips

Social Media Classes: 5 Important Social Networking Tips Follow these five tips to improve the effectiveness of your social media efforts! With each day, more and more businesses around the country get involved in social media. Whether you are just getting started or a veteran looking to review, there are plenty of things that you[…]


Do You Know About The Curse Of Knowledge?

The Curse of Knowledge is the inability to ignore what you’ve already learnt, in trying to communicate your ideas to others. This means that most of us unknowingly assume that the people we are interacting with are at the same level of understanding as we are. This theory was demonstrated in an experiment by a[…]

Focus on Social Media Customer Service

Focus on Social Media Customer Service Good customer service helps build your brand image on social media One of the main goals of social media marketing is to raise awareness of your brand in hopes of bringing new customers in to your small business. But in the process of trying to draw in new customers,[…]


How To Make Your Content Work Hard For You.

Creating original, relevant and helpful content is the single most important thing that you can do to establish your brand as an authority in your niche, and help yourself to stand out from the crowd as the go-to person for information on a given subject. When you consistently add value to your audience, you will[…]


How To Create Engagement With Your Target Audience

According to Facebook, “engagement rate is the percentage of people who saw a post that reacted to, shared, clicked or commented on it.”  For purposes of this article though, we’ll focus on the verbal kind of engagement. How do you get people to comment on your posts and other shared content? Create compelling content. This[…]

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The one thing you should NEVER STOP doing for your business to GROW

  As a new business owner, you’ll go through phases and stages. From idea generation, to choosing your niche to creating a marketing strategy and so many more. A huge part of your initial set up process will only need to be done at the start, but there’s one vital element that even the pros[…]