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Social Media Training for the Solo Entrepreneur

What Is So CRITICAL About Having A Blog For Your Business?

Owning and operating a blog is arguably the most important online component to a successful branding and marketing strategy for your small business. This Social Media Training article fills in a critical piece of the puzzle to any online marketing strategy. Your blog is the one place that you can deliver anything you want to bring your brand’s promise to life exactly as you want it to be revealed.
Target Market Niches Are Liberating, Not Limiting

This article deals with the struggle that most entrepreneurs have with defining their target markets for their brands. The fact is that niches online ARE NOT TINY or limiting! They are very large and offer tremendous opportunities!! They are the lifeblood for your business!
Branding Your Own Success

This Social Media Training article focuses on the single most important asset that your small business has, your brand and the promise it makes! As a solo entrepreneur, you are your brand, and your brand is everything! Brands are literally the rudder for every action and decision you make as a business when it comes to attracting, engaging, and converting targeted leads.
Social Media Training Tip: How To Use Facebook’s Social Graph Search

Social Media Training Tip How To Use Facebook’s Social Graph Search Over the next couple of months, Facebook is going to be slowly rolling out a new feature called “Facebook Graph Search”. This search feature will add a dynamic new element to the social media giant’s repertoire and will change the way people and businesses […]
Scheduling Facebook Page Posts Can Be Good For Your Visitors And Business

Most of you are familiar with programs such as HootSuite and Tweetdeck that help you manage your social media presence online. But did you know that Facebook allows you to schedule future updates right on Facebook pages? In this Facebook Training tip, we’ll discuss how to use this new feature and how it may come in handy for you, your business and your visitors.
Gaining Leads With Password Protected Content

One of the most effective ways to entice people to give you their contact information in return for your opt-in offer is to give them a reward for doing so, and one of those potential rewards is exclusive content. In this social media training tip, we’ll go over how to set up password protected content on WordPress, and how you can use this to your advantage.
Google Authorship Gets You More Traffic

Small businesses that own and maintain a blog put a lot of work into developing and producing new content. Getting viewers to your blog is critical and is what makes SEO efforts so important. In this social media training tip, we’ll go over how you can set up Google Authorship Tags through Google+ to help improve your SEO.
Social Networking Creates Good Vibes

Many people have a hard time overcoming how not to just post at their social media audiences. So we thought everyone should see this slice of a Nielsen survey from last year…”76% of participants said they experienced positive feelings after engaging in social networking.”
What Are Pingbacks And Why Are They Important For Your Blog

Many people have seen the word “pingback” before but are unfamiliar with what it is. Pingbacks can be a helpful tool to use in building up traffic to your small business’s website. In this social media training tip, we’ll let you know what a pingback is and why it can be very important to the health of your blog.
Building Up Your Pinterest Following On Facebook

After Facebook and Twitter, there isn’t a more popular social media platform in the world right now than the image-driven Pinterest. And while personal Facebook accounts are easy to integrate with Pinterest automatically, business pages must do so manually; a task that is perplexing to many small businesses. In this Social Media Training tip, we’ll give you some tips on how to build your Pinterest base up through Facebook in pages.