Branding Strategies Training 401
Defining Your Market Opportunity And Brand Promise
In the Brand Strategies 301 article, we discussed talking to loyal customers or your best prospects, and gaining your Emotional Brand Intelligence. The next step in the branding process is to compare and contrast with all your company’s strengths, weaknesses, opportunities and threats (SWOT). The end result is your Market Opportunity, lead by your new Emotional Brand Intelligence.
There are five categories to choose from when selecting your Market Opportunity:
- Define uncontested space in your industry
- Choose new ways to compete in the same space
- Be first to market and best at maintaining share
- Buy the market
- Compete on price
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Back to the Branding Strategies series.
