Facebook Social Plugin
Marketing Your Site Through The Like Feature
Facebook has a number of social plugins that can be attached to any WordPress website or blog. Many of them help sites to showcase their Facebook activity. However there is one in particular that adds a feature that will make your site more discoverable online every Facebook user. Adding this plugin will be time well spent. This is not a Facebook Training strategy that adds to your ongoing marketing activities on a regular basis. Once these plugins are installed, you just let them do their thing.
By the way, these are tools that sites like CNN, The Wall Street Journal, Levis and many other Fortune500 companies use to help direct and garner additional traffic. It certainly isn’t always the case that what is good for Fortune500 companies is good for small business entrepreneurs. In this case it is!
Reid Hoffman, Founder of LinkedIn says, “Facebook’s Move To Take Over The Web Is Good For Entrepreneurs.”
In the first years of Facebook, there were numerous ways in which you could connect within their world. And their world kept getting bigger and bigger, with hundreds and hundreds of millions of users. Then came the next evolution, what Facebook calls their Open Social Graph. According to the WSJ Blog, “In essence, Facebook is seeking to expand its reach from Facebook.com itself, becoming the way that people interact with any content on the Web.”
Facebook’s goal is to give third party websites an incentive to interact with Facebook by sharing content. The third party sites do this by adding LIKE or RECOMMEND buttons on their websites for individual items within Facebook – from pages to blog posts, articles, products, photos, etc. According to Facebook, “The Like button enables users to make connections to your pages and share content back to their friends on Facebook with one click. Your pages show up in more places on Facebook and you gain the ability to publish stream stories to connected users.”
With just a click, and without leaving a website, the LIKE action is instantly broadcast on the Facebook user’s newsfeed. Facebook’s LIKE button can be used anywhere across the Internet, not just on Facebook’s own site. Now think of what that can do for your sites and blog! By incorporating the LIKE button feature you will have turned on a new funnel of social media sharing!
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