Google Analytics 201 Training Article
Analyzing Trends, Making Comparisons And Taking Action
The Road Map For Where You Need to Focus Is Right There
The most important metric that entrepreneurs look at is how much traffic they have coming to their sites. Without volume, it is much harder to get a return. However, when a certain level of traffic volume is achieved, how do you know which portions of your traffic are actually working for you? This Google Analytics Training article will answer that question.
Not all traffic is created equal. And the most highly qualified traffic usually comes because of the way that you create your content, use social media, establish referrals and other marketing campaigns such as email marketing, newsletters, etc. All of this can be tracked in Google Analytics.
When looking at your company’s traffic, there are a few rules of thumb. Blogs usually have a higher bounce rate than traditional websites. This is most likely because not every post grabs your attention. Another one is that if visitors are spending time on 3-5 web pages during a visit, that is really pretty good. And of course, if people are spending more than 3-4 minutes on your site that is another success. With all that said, every site is different. Those are merely broad averages.
Just how important is this kind of information? I will literally tell you that it lead to the closing of one of my previous companies. The intelligence gathered was so important that it lead to the key decision to finally just shut the doors on the company.
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