Online Reputation, Networking And Business Prospecting
Most of us equate Facebook with great new business opportunities since it is the largest pool of new prospects on the planet. So why bother the LinkedIn Training? Well, marketing your business equates to marketing you. You are the brand. Thus your reputation is an incredibly powerful sales and marketing tool.
LinkedIn Training Resource Library
- LinkedIn Training Article: Eight Great Ways To Use Linked In To Drive Traffic To Your Website
- LinkedIn Training Article: Prospecting And Five Other Ways To Make LinkedIn Work For You
- LinkedIn Groups Training Article: Ways To Meet New Prospects Through LinkedIn Groups
- LinkedIn How-to Video: Using LinkedIn Endorsements For Your Business
LinkedIn is an online reputation opportunity with the additional means to connect and stay top of mind with prospects and influencers in our professional lives. It may not be the best place for prospecting for every business based on the more older, affluent, professional member demographics, but it can say mountains about you to anyone who is considering becoming a customer or client of your business. You will need to decide how much time and emphasis LinkedIn warrants in your busy lifestyle. Also, if that demographic starts to describe your prospect, then it’s a tremendous new business opportunity.
There are companies that do quite nicely prospecting on LinkedIn through the status updates, groups and the ability to become an expert answering questions. As an example, one company finds real high quality prospects for his human resources outsourcing company by answering human resource related questions on LinkedIn. While others have successfully started groups that have garnered them a more national reputation and list of prospects.
My only advice as you consider this LinkedIn Training, is to really think through your target audience and decide if they are on LinkedIn or not. If not, then minimally create a FULL profile with links and recommendations that can help position you as the expert in your niche that you are!