Online Reputation, Social Networking And Business Prospecting
Most of us equate Facebook with great new business opportunities since it is the largest social media pool of new prospects on the planet. So where does LinkedIn fit in? Well, marketing your business equates to marketing you and your expertise as a small business entrepreneur. Thus, your reputation is an incredibly powerful tool that will effect your lead generation capabilities all the way through sales conversions.
LinkedIn is what we call a high profile, profile! It beats all other profiles on Google search results. It also contains the most extensive and growing set of profile features that allow you to showcase your skills, recommendations, work samples, presentations, images, videos and most relevant calls-to-action among others!
LinkedIn also has an incredibly vast pool of prospects. The opportunities, even with a free account, are staggering in terms of how you can pinpoint your best prospects and make connections instantly. It also has the largest pool of professional groups (over 2 million) for identifying prospects. Most notably, LinkedIn has a lead conversion rate that is 277% greater than visitor conversion rates from Facebook or Twitter.
Whether you are a business to consumer (B2C) or business to business (B2B) company, the opportunities to market you and your business online through LinkedIn are just too significant to not have a dedicated LinkedIn marketing strategy!