Getting More Access To More of the Best MLM Leads For Your Business
MLM Leads And Lookalike Audiences on Facebook
Facebook a number of custom audiences features, which helps businesses target their advertisements around audiences that they compile. This feature also includes what are called lookalike audiences. In this article, we’ll go over how lookalike audiences can help you in tremendous ways to pinpoint more of just the right MLM Leads for your business.
Lookalike audiences are an advanced Facebook advertising feature that is accessed from within the Manage Ads > Audiences > Create Audiences area of the Facebook advertising platform that you can access from your personal profile. If you have not yet tried Facebook advertising, then please check out our member’s webinar and tremendous case studies at http://practicalsocialmedia.com/facebook-advertising/ to see the tremendous benefits of creating high quality leads on a low, low budget.
Also, please check out this Video Case Study where a typical network marketer used lookalike audiences to amplify his results…getting 20 phone appointments, closing 75% of them and all for the Facebook ad costs of just $17.
Creating Custom Audiences
In order to use lookalike audiences, Facebook users must first create a custom audience. By adding contact information such as email addresses, phone numbers, or Facebook IDs, small business owners can create a custom audience that they hope to target through ads.
When an email address or phone number is added, Facebook will cross-reference it to see if that information matches a profile currently on Facebook. This means that you can create custom audiences from people that you have the contact information of, even if they aren’t fans of your page on Facebook.
There are many options at your disposal when creating custom audiences. One great one is to create a custom audience with people that you have on an email list that you have compiled. Now you may ask yourself why you would advertise to people that you can already email for free? That is a great question and one we answer below.
Taking Advantage Of Lookalike Audiences
Once you have created a custom audience (like the one mentioned above for your email lists), you can use it to create a lookalike audience. A lookalike audience analyzes the custom audience you select and creates an entirely new audience with similar interests and profile details.
This is can be an extremely helpful tool when it comes to generating new leads. As you mess around with custom audiences based on different demographics and interests, you will stumble on some that work better than others when it comes to driving traffic to your website. When you discover a custom audience that works, you will want to use this information to your advantage.
Lookalike audiences will help you do just that. By finding people that are similar to those in your custom audience, in theory your ads should be effective among the new group as well. And this group will be comprised of many people that you haven’t interacted with before, expanding your reach.
Experiment with custom audiences and lookalike audiences yourself! With statistics on the reach and effectiveness of these ads, small business owners can hone in on what works for them and their small business.