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Social Media Training for the Solo Entrepreneur

Getting More Out Of Your YouTube Videos

This Social Media University tip focuses on adding annotations and tags do your business videos on YouTube, to make them more searchable online! Annotations not only add interesting comments or links to your videos, but are searchable by Google and YouTube! This means it helps tell them what your video is all about and increases your chances of showing up in their rankings!
Customizing Your Twitter Background

While just about everyone with a social media strategy uses Facebook and Twitter nowadays, not everyone uses Twitter’s background to its capacity in marketing their brands. In this post, we’ll go over the proper dimensions of a Twitter background and what yours should include to help market your brand.
The Importance Of Google Analytics

An age-old adage states that “knowledge is power”, and this is especially true today when it comes to developing a successful social media marketing strategy. Fortunately, there is a free tool out there available to all small business owners that provides them with valuable knowledge about their incoming traffic; Google Analytics. In this post, we’ll discuss some of the reasons why tracking with Google Analytics is so important to you and your small business.
Social Media University Tip: Embedding YouTube Videos On Your WordPress Blog

WordPress provides small business owners a fantastic and easy to use program to manage their blogs without needing to know “computer languages” like HTML. While code can be intimidating without instruction, in this Social Media University tip we will give you some easy to follow instructions on how to embed your YouTube videos into your WordPress.org posts or pages.
Social Media University Tip: Adding Twitter Activity To Your Blog’s Sidebar

Many small business owners that are active bloggers on WordPress.org are also active in other social media platforms such as Twitter. As a result, it makes sense that bloggers want their readers to be able to see their tweets right on their webpage! In Social Media University tip, we’ll guide you through the steps of adding Twitter activity to your WordPress blog.
Social Media University Tip: Social Media Prospecting Etiquette

This post is about making sure that your social media marketing efforts are not sabotaged by the improper etiquette. The main goal for small business owners and entrepreneurs is too make money, but a successful social media strategy requires more than just the quickest route from point A to point B. In this post, we’ll go over resisting the urge to be in constant sell-mode, and instead using proper social media etiquette to get the most out of your social media experience in the long run.
Social Media University Tip: The Importance Of Video And Your Brand

With smart phones and tablets continuing to rise in popularity, consumers are getting more and more used to accessing the internet wherever they go; and one of their favorite mediums to explore is video. In this Social Media University tip, we’ll go over the importance of video to your brand, and how you should be taking advantage of it.
Social Media University Tip: Facebook Is Where Your Target Niche Is At!

Creating a social media presence that covers multiple social media sites and communities is important. But when you break down the numbers, Facebook is currently the undisputed king. In this Social Media University tip, we’ll look at some of the numbers backing Facebook as the top place to find and prospect people within your niche, and what you can do to take advantage!
Social Media University Tip: The Importance of Branding

One common mistake that small business owners tend to make is trying to cater to everyone in social media instead of establishing their own personal brand. We cannot over-emphasize the importance of branding in social media to help you make a lasting impression. This post covers the top benefits you’ll receive for your small business from a strong brand!
Social Media University Tip: SEO, Your YouTube Videos And Blog

In this Social Media University tip we will give you some easy to follow instructions on how to embed your YouTube videos into your WordPress posts or pages for the greatest search engine optimization (SEO) results! Some times the easiest things to do can help the most!