Social Media Training: LinkedIn Let’s You Mention and Engage With Others
LinkedIn is taking strides to earn a bigger piece of the social networking pie
Over the last few years, LinkedIn has been trying to get away from its early reputation as the place people only go to hire for or find a job. It took a huge step in the right direction this month with advancements in the social aspect of mentioning and interacting with others. In this Social Media Training tip, we’ll go over the changes and how they can affect you and your small business.
How LinkedIn mentioning works
While Facebook and Twitter have allowed mentioning others for some time now, this concept is brand new and extremely welcome to LinkedIn. When composing a new update, LinkedIn will automatically suggest connections when you are typing out a name, in the same way as Facebook does with your friends.
When you reference someone, they will receive a notification. People commenting on your update will also be able to reference the person you referenced or other commenters, even if they aren’t connected on LinkedIn.
As an added bonus, if you have your LinkedIn account attached to Twitter, your updates will show up on there and include the person you mentioned by their Twitter handle if they also have their LinkedIn account attached to Twitter!
What this means for networking on LinkedIn
This is a huge development in communication on LinkedIn!
Say for example that someone on LinkedIn asks if anyone knows someone in your area of expertise. A friend or colleague of yours mentions you, and your name pops up as a link. Now instead of needing to go through connections or searches, you are virtually instantly in contact with this person!
This presents excellent networking opportunities in and around your market. The more people that your are professionally connected to on LinkedIn, the more likely it is that your name will crop up when conversations about your target niche do!
LinkedIn still has a long way to go to catch up to some of the other social media giants out there, but this mention system proves it is committed to try to do just that. To find out more about @mentions, check out this post on LinkedIn’s blog…http://blog.linkedin.com/2013/04/04/start-a-conversation-by-mentioning-your-connections-on-linkedin/.
Please click through to find more information on how to get started in our proven, Social Media Training curriculum for small business entrepreneurs.