Social Media Training: Blogging’s Impact On Traffic And Leads
Small Businesses benefit most from the impact of blogging!
Blogging is such a popular marketing practice because it not only showcases your expert credentials, shares valuable and relevant information with your target niche, but also helps you get into the search rankings. Simply put, the more you blog, the more traffic and leads your company receives. This Social Media Training article covers the statistics that prove just how valuable blogging is for small business.
Based on a survey of over 7,000 businesses, HubSpot found some alarmingly positive statistics about the impact that blogging has on traffic and leads.
Companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.
Small businesses (1-10 employees) tend to see the biggest gains in traffic when they publish more articles.
Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.
Dramatic increases in new leads arise as the frequency of monthly blog posts increases.
What does this mean for your small business whether you are B2C (business-to-consumer) or B2B (business-to-business)? You need to start blogging! We recommend blogs not only for their traffic generating capabilities, but as the hub of all your online marketing activity.
What we have also found is that blogging becomes so much easier when you have a well-defined brand and target market niche. Without these two foundational strategies in place for your business, you have no defined idea of who you are blogging for and what to say. This results in all your marketing, let alone your blogging, to be scattered, generic and totally inefficient for you and the business.
Increasing the frequency of your blog posts is just part of the success equation for generating new traffic and leads. You also need your brand and target market niche strategy in place and then you need to have a keyword strategy that is infused within all your blog posts. We completely cover the topic of keywords within our Everything You Need To Know About SEO webinar.
The last piece of the success equation is how to keep coming up with fresh new ideas for more and more blog posts. Having a very defined brand and target niche really helps, but we also wrote a blog post on the Top 5 Ways To Come Up With Blog Post Ideas to help get your creative juices flowing.
Hopefully the significance of blogging for your business has become so crystal clear, that you make it an ongoing part of your marketing activities.
Please click through to find more information on how to get started in our proven, Social Media Training curriculum for small business entrepreneurs.