Social Media Training Tip
Why WordPress Owns The Website Development World
For small business owners just stepping into the world of owning and operating their own website, it can be an intimidating process. Fortunately, WordPress has taken virtually all of the intimidation out of the process and has emerged as the clear leaders of the website development world. In this Social Media Training tip, we’ll go over why WordPress is the best solution for your small business.
One of every five new websites that goes live online is created with WordPress. However, there is a choice between WordPress.com (free) and WordPress.org (pay to host it online). When we talk about WordPress in this post, we are referring to WordPress.org as the clear choice. Read this post for why you need WordPress.org for your small business.
You don’t need to be a tech wizard to use it!
One of the biggest fears of small business owners starting up their own website is the fear of its complexity. With no formal web design or coding experience, how will you be able to update the content on your site, make changes to the way it looks or add in lead capture opportunities with your offers? Quite simply, in fact!
WordPress is designed with the intention of being easy to use, even if you aren’t tech saavy. From the “Dashboard” (your website’s backend, or the area “behind the scenes”), you will be able to add content with writing, images and video and organize it how you want to without any web design training required!
If you are a member of our blogging service, we have an entire set of how-to videos, one-on-one support for any of your questions and tons of extras that you can’t get anywhere else. Please let us know if you are interested!
Customization is simple
WordPress “Themes” are basically ready-to-use web designs, and there are thousands of free ones available. By browsing themes on WordPress, you can find one that fits the design that you want your website to have, and start building it up from there!
You will also be able to customize things such as the order of your content in the main navigation (and what content shows when these pages are clicked on!) and content on your sidebar ranging from links to images to videos! If you have something in mind, chances are there is a quick and easy way to do it on WordPress.
Add new features with ease
WordPress uses plugins that are just little software programs that add new capabilities to your blog from showing tweets on your sidebar to notifying the search engines that you put up another post. Plugins allow you to take advantage of all the best that the world of Web 2.0 and marketing your business has to offer. No other website platform provides more choice and flexibility than WordPress.
WordPress’s ease of use, great interface and plugin capabilities make it the king of web development today.
Please click through to find more information on how to get started in our proven, Social Media Training curriculum for small business.