Practical Social Media University Third Party Reviews
Shown below is a sampling of Yelp Reviews and Social Media Raves for the University.
There is an established gold standard for increasing your brand’s prospect conversion ratio that has emerged online. It is the use of user reviews. Amazon takes advantage of this better than anyone else. They constantly guide purchase decisions by offering un-biased, third-party user reviews.
A recent study showed that over 83% of respondents would trust their peers over the reviews of a critic. This is the purest example of the power of a word-of-mouth review. It is essentially saying that we trust those that we know, even more than the critics that are paid to be the experts in their particular industry.
The best reviews that you can create for your company are those that come from real users, through a third-party source. This ensures the integrity of the reviews and gives them a public relations like stature, because they are known to be real. Straight testimonials can be doctored when conveyed textually on your own website. But third-party reviews and video testimonials are much more authentic.
Please look over the user reviews on this website and then ask yourself how important would it be to take on the same strategy for your own business. The opportunity to enhance your brand reputation and relevance for your target audience can immediately improve sales. If you have loyal customers, you have a great foundation to give them a megaphone directly to your most important prospects.
To see these types of reviews in action, just click on the links below.