YouTube Training 301
How To Use YouTube To Get On Page One Of Google
Article Features
- More easily to get into the top search engine rankings through YouTube.
- Step-by-step instructions for telling Google your video is important.
- Discover how to make Google notice your video.
- Learn why size doesn’t matter in video marketing.
Article benefits
- Using Google’s blended (multi-media) search results to your advantage.
- Deploying video marketing strategies that the pros use.
- Taking advantage of the video keyword environment with advanced tactics.
- Get your best shot at the top page of Google!
If you are looking for the easiest way to get into Google’s top page search rankings then you need to look no further the proof in this YouTube Training article.
YouTube is more than 50 times easier to get into the top Google search results versus a traditional text based Web page. Online video marketing just got that much more important for businesses of all sizes.
Have you ever worried about how you could ever make it into the top Google rankings? How it must take a lot of work and a lot of time? This article is here to give you a factually proven rationale for getting into the Google search rankings with more ease than virtually any other traditional social media effort.
We will also explain how Google look’s at videos and ways that you can make it easier than ever to produce videos that work. Combine that with some advanced tips and tricks and this is a must-have article for the social media marketer.
How To Use YouTube To Get Page One Search Result Rankings on Google
According to the Forrester blog here are the steps that a business should take:
- Insert keywords into your video filenames. This is not the title, but the actual name that you used to save the original video.
- Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
- Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags. All of these are clearly marked as areas to fill in on the upload screen on YouTube. Tags are simply keywords or phrases that you want Google to use to find, index and rank the video.
- Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
- Write keyword-rich annotations for each video in the library (see hints section below for more details).
A Search Engine Optimization Tip You Won’t Want To Miss
When you upload a new video onto YouTube, make sure that you also embed it on your own blog or other website, and then point 3-4 other links to that video. In other words, use your blog, Twitter, Facebook, etc. accounts to point to that video (i.e. put a link into your tweets or Facebook status updates). This immediately tells Google (who owns YouTube) that your video is not one of the multitudes of spam videos that get uploaded onto YouTube every day, trying to con their way into the top search rankings. Spammers don’t usually take the time to place links to their videos because they upload in such quantity it isn’t reasonable for them to do that. Thus, it is a means for Google to start to filter them out. If your video has been embedded on your blog and had a few links pointing to it, you are going to be much happier with your results!
New And Small Don’t Matter
With normal search engine optimization that you would do with your website, the age of the site is important to Google when determining how high to rank it. Google also looks at the number of pages on the site, and the amount of inbound and outbound links, plus the ranking of the sites where those links originate.
In Video SEO, these factors literally don’t matter, which is good because they are harder to control. What this means is that you can be a small, new player to online marketing and still achieve really great search engine ranking results with video.
Video In The Search Results
It also helps to have a visual search result mixed in with all the other text based search results on Google. The eye is automatically drawn to the image. This is all part of a growing trend for Google to be ranking what is called “blended” search results. This includes multi-media files and social media into the search rankings. This trend only seems to be picking up steam.
Keyword Strategy Tip
Make sure that you don’t try to have your video come up for simple and popular keywords. The longer the keyword phrase that you put in the titles, description, tag, etc. the better. You simply won’t rank for the short popular terms. But the longer keyword phrases will have a higher level of relevance to searchers.
Here’s an example, showing the difference for search results for “Steve MacDonald”:
Versus “Steve MacDonald Practical Social Media.”
You can clearly see that it is tougher to come up in the search results for a popular name than it is if you add the name of the related company too. Adding more keywords creates more targeted, higher quality results for your business and your prospects.
The bottom line is it’s time to start using video in your marketing plan. That is the best YouTube Training tip of all!
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