Using YouTube Analytics
How to make good use of the greatresources available to you for free.
One of the first things that small business owners look at after posting a video on YouTube is the view count on their video, along with the likes bar. While these numbers are a good indicator as to how popular your video is, they are not nearly as useful as the data compiled by YouTube Analytics. In this YouTube Training tip, we’ll look at how to access YouTube Analytics and how to make use of this data.
Viewing and Using YouTube Analytics Statistics
From YouTube’s home page, you can access your “Video Manager” from the drop down menu at the top right of your screen when you are signed in. From this screen, you will see a list of all of your uploads, with quick data on how many views and comments each of your videos have on the far right.
On the left-hand sidebar of your screen is a drop-down titled “Analytics”. By clicking on this, you have access to all of the data on your channel. You should pay specific attention to the “Views reports” and “Engagement reports” section.
Under “Views reports”, you can see not only how many views each of your videos have received over a specific period of time, but also where those views came from; both from a geographical point of view and a traffic source point of view. This will give you an idea of how people are finding your videos, and how well your efforts to drive traffic to them across different mediums are working.
In the “engagement reports” section, you can determine how many subscribers that your channel has gained or lost in recent months, and at what point they came and went. Digging deeper, you can see which videos are receiving the most engagement and which are being shared. Using this data can help you to determine what your subscribers like and dislike, and help you adjust your video strategy accordingly.
The best part about all of this excellent data is that it is free, and compiled for you automatically. Be sure to get into the habit of checking your Analytics on a regular basis to optimize your content output for maximum return on the time you put in to producing your videos!
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