Social Media Training: Facebook Page Insights Get an Update
Facebook’s analytics page helps you figure out what works and what doesn’t on Facebook!
Knowledge is power, and having information on what aspects of your social networking strategies are working best for you is key to a successful social media campaign. Fortunately, Facebook does a lot of the work for you with Page Insights. This built-in analytics tool is now more powerful than ever thanks to some recent updates. In this Social Media Training tip, we’ll cover the latest updates to Facebook Page Insights.
What’s New With Facebook Page Insights
To help make its Insight page easier to process for businesses on the go, Facebook rolled out PTAT a few months ago, which stands for “People Talking About This”. PTAT used combined how many likes, shares, comments, mentions, etc. that certain posts were getting to compile this stat.
Businesses and brands complained about this metric as it didn’t give enough detail into HOW “people were talking about this”, and Facebook listened. The new Insight Page will give statistics on each of the following: page likes, people engaged (number who have clicked on, liked, commented on or shared a post), page check-ins and other page interactions.
Facebook also updated its “virality metric”. The metric will continue to measure the number of people who have created a story from your post, but will now also include how many clicks those stories received as an “engagement rate”.
PTAT won’t be gone entirely in the new update. One convenient number will combine a post’s performance, reach and engagement together to let you know how “effective” each of your posts is.
You Have the Power
With all of this additional information at your fingertips, you will have the power to make adjustments to the way you deliver Facebook updates based on your findings on the Page Insights.
“People Engaged” will be a particularly important stat to focus on. While it is nice for your updates to simply be seen, the ones that are receiving the most attention through likes, comments and shares are ones you should be looking to emulate the success of in future posts.
Please click through to find more information on how to get started in our proven, Social Media Training curriculum for entrepreneurs.