Twitter’s Killer Prospecting Tool
Going Local With Advanced Search
It can be great fun to see your number of Twitter followers rise. This means that your profile’s popularity is increasing and with it your business’s communications channel into the market. This Twitter Training article is going to add a new level of prospecting not available on the other significant Twitter tools like HootSuite or TweetDeck.
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The key is to follow a core of people who are high quality prospects, partners or leaders who have potential strategic importance to your business. How do you determine your strategic following approach? More specifically, what if your company only serves a local area or region? In this case, you don’t need Twitter followers from all over the world. So the question for most businesses becomes, “How do I get the right local followers?” Even large companies have geographical biases.
The goal is to find local Twitter profiles, filter them appropriately and follow. A certain percentage will automatically follow you back, creating a strategic follower base and an opportunity to create a new relationship with a targeted prospect.
This is certainly one of the most important strategies that can turn your Twitter activity into a serious business development force.
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