This article focuses on the single most important asset that your network marketing business has, your brand and the promise it makes. It is also the number one way to create the exact right leads you want for your business! Business Week published A Practical Guide To Branding, and in it they say “if you’re spending money to market without being connected to a brand position, you might as well pile the money up and burn it.” Even if you aren’t spending money and are marketing your business with today’s free social media tools, you are still wasting valuable time and efforts without a brand. As a business owner, you know that your brand is your greatest strategic asset! However, here is where most network marketers fall short…they think their brand is the corporate brand. The corporate brand, products and support are a must for your business, but prospects will make their decisions based on a relationship with you first and foremost. Before they take action on your recommendations, or perhaps you ever even mention the corporate brand, they need to have trust and credibility established with you! Who ever spends time with, takes the advice from or creates a deeper relationship in business with somebody that they don’t trust? You are the gatekeeper to everything you offer through your business. YOU ARE THE BRAND! Brands are literally the rudder for every action and decision you make as a business when it comes to attracting, engaging, and converting targeted leads. YOUR BRAND IS NOT GOING TO TRY TO BE EVERYTHING TO EVERYBODY! The process of finding high quality leads for your network marketing business starts with being able to identify the target market niche where your brand best matches their needs. This usually means that you select a niche where you have established credibility because you are at the heart of that niche yourself. So what are you waiting for? You are an expert within your selected niche, and your niche deserves to benefit from your help! If you think you have no expertise for a niche market, think again. You have a lifetime of personal experiences, problems overcome, interests, passions, life-stages, etc. that qualify you as an expert to people just like you. We have yet to work with a Direct Seller that didn’t have a niche that they could build their brand around. When you do create a brand that addresses the needs of your niche, then finding them online is much simpler, crafting content and irresistible offers is much easier, creating deeper relationships is more natural and converting a higher percentage into customers and team members will happen on a consistent basis. Start building up your brand among your targeted niche now! Also, when it comes to niches, don’t worry about limiting yourself. Online, virtually any target market niche represents a significant volume opportunity. Your brand serves as a promise to your niche market that YOU are the one that they can rely on to fulfill their needs with regularity and credibility! We want people to find your new business and say, “Oh, you really get it!” However, they won’t feel that way without a well-articulated brand. Brands must directly meet the unique needs of a specific target market niche! The more defined your niche is, the easier it will be to tailor your marketing strategy and the value you create within that niche. If you have too broad a niche, you’ll be much less effective in meeting your target’s needs because you’ll be trying to be everything to everybody!
If you want to work more efficiently, waste less time, be more relevant and convert a higher percentage of leads, you need a brand that is focused on a specific niche.
Some people incorrectly believe that the only way to have success is to always go head first with a “sell, sell, sell” mentality. In the age of social media, times have changed! Your brand is a major avenue to initiate relationships with people in which you are simply there to help! With the focus on a single target niche, your help will be that much more meaningful, refreshing and fruitful for both your business and your prospects. Some people wonder why their social media marketing strategies aren’t working, and it often boils down to the right starting point, your brand.
Start building up your brand among your targeted niche now by checking out a University Membership today, that includes our foundational webinar on creating a brand for that fits your business perfectly. Branding ignites the entire social media marketing process, lead generation and your own personal success!