The Ultimate Conversion Guide For Social Entrepreneurs

Make sure to save the link to this page!

Here are the links to the AUDIO ONLY version of the above training and four-page WORKBOOK.

Six Stage Closing Scripts (where leads close themselves)
These scripts are designed to close a new lead on a product or service purchase.

Step #1Initial communication to the lead.

This is script is designed to acknowledge their interest and start the communication by asking questions that give you more knowledge and power to meet their needs and close the sale!

Thanks so much for your interest in  __________________ (fill in the name of your offer. Calling it something makes it tangible). I’m looking forward to helping you reach your goal of ______________ and _________________ (Pick one of the following…LOVING YOURSELF/LOVING LIFE/LOVING A WHOLE NEW WORLD OF OPPORTUNITIES!!

I’d like to ask a few questions so I can get to know you a little bit and make a great recommendation that will work best for you.

What is the best way to contact you? Email, Text, or Facebook Messenger?

Also, tell me more about your specific ________________ goals and why you’d like to achieve them. How long have you wanted to __________________?

Have you tried anything in the past that worked out well for you? If not, what happened?

I’m looking forward to hearing from you!


Step #2 – Start asking these 12 questions, in order to start having leads closing themselves!

These questions can each be used as an individual follow-up once the first stage has been accomplished.

  • Tell me a little about your day to day life.
  • How long have you wanted to make this change?
  • What is your biggest struggle when it comes to ____________?
  • What have you tried in the past? What has worked for you and what hasn’t?
  • Tell me about your support system.
  • What is your greatest strength or weakness for you when trying to ____________? Give me as much detail as you can!
  • Why do you want to work with me? (You know why, but this reminds them that you are really just like them, as you are targeted a perfect customer niche where you are right in the middle of it!)
  • If you decide to do nothing, how will your current lifestyle/status affect you in the next year?
  • Does your current self-image affect your relationships?
  • When you look in the mirror, tell me what you see and how you feel. Then tell me what you WANT to see and feel.
  • On a scale of 1-10, how motivated are you to make a change today?
  • If you were able to accomplish your goals on ___________ today, how would you be living your life differently?


Step #3 – End with this message that assumes the close!

This is where you bring to life what they get, making it real, tangible and desirable! SO update the template according to your offer or joining your team. The example shown below is for a paid product purchase that gets the lead into an online Facebook group for a specific period of time (Challenge).  You the flow for any offer. Remember, this is detailing what they get and what they will be doing…assuming the close!

OK so let me give you the details on the _______________ so you can see how it works…
You’ll be added to our __________________ (Example: VIP online group). You’ll be expected to ________________ (Example: check in daily to make sure you’re staying on track).

There will be an awesome _________________ plan included that you can customize according to your schedule and life.

We start together and we end together. No one quits. First, we’ll work on flushing all those negative thoughts swirling in the back of your mind that are keeping you stuck. I always say, if you believe you will succeed, you will.

We post weekly challenges. Some are to help educate you and some are just for fun because why not? _____________ SHOULD be fun!

What I need to know from you is that you’re 100% all in. I’m very selective over who gets one of the spots in my groups. The accountability is insane but if people start dropping off it affects the moral of the group so I hand pick my participants based on commitment level. Can you commit that you’ll give it 100% effort and not give up?


Step #4 – Recommend a specific product/challenge pack or bundle. This can also be a recommendation how specifically to join your team!

Fill in the blanks and customize it not only for your perfect customer niche, but also with what you have learned already about this particular lead and their needs! For this script in particular, fill in the specifics about what they get making it sound irresistible!

Great! Because I’d LOVE for you to be ____________ (Example: in the group, on our team of incredible ___________).

All you need to get going is a _________________ (Example: challenge pack and/or startup pack) of your choice. Your challenge pack/start up pack is a recipe for success. It’s going to provide you your full _______________ program, ______________ plan and extras like _____________. The packs are deeply discounted for this challenge group.
I personally recommend _______________ program for you. I think it would be the best choice because ___________________.

Step #5 – Share the link to buy!

Are you familiar with __________________ at all?

This is my one “duh” go-to’s every day. Life just doesn’t make sense without it. With my crazy busy life, long day’s _______________________(fill in with particulars about your life and that of your perfect customer niche… like this example of a music teacher…. teaching middle school, giving lessons, going to rehearsals taking care of my dog, having a social life and visiting family etc. I need something that I can depend on every single day. It’s a superfood meal replacement shake that takes 60 sec to make and has all the dense nutrition of several servings of salad all in one glass.

It’s a ________________________________ (describe the product or impact daily of being on your team) that takes __________________ to do and helps make sure ______________________ (fill in the benefits that you know they need daily). Hello flat belly foods 😉
The _____________________ (Examples: energy, confidence, hope, etc.)  it provides me throughout the day to handle the __________________________________ (share how doing this affects your every day… Example of Music Teacher: chaos for my students and long nights of lessons and rehearsals is just huge for me to be able to do all the things I love). Trust me – you’re going to LOVE this. And just in case you don’t (but you will!) there’s a

And just in case you don’t (but you will!) there’s a _________ day return policy so you get to try for yourself and see.

Should I send you the link to start the signup process or did you have any more questions?

So for this _________________ (Example: challenge… or you could say… So for joining my team) you will get ____________________, plus all the _______________ and me as your biggest supporter and fan to guide you one on one from now until forever!

All of this is $__________with a ________ day money back guarantee. When will you be able to move forward for sure?

I would love to get you started ASAP as ________________ (Example: is starts soon, the discount ends soon, I’m only taking on 10 more new team members/challengers this month, etc.)

Great! Here’s the link–
Just be sure that where it asks for who referred you, my name __________ is there.

I am so excited for you!


Step #6 – Fighting Objections!

I totally know how you feel and I felt the same way when I first started…afraid to dish out the money because I may not commit.

What I found was that the community of like-minded supportive people made it SO worth it. Plus I could count it into my _______________ (Example: grocery or personal care or hygiene budget because the -_________________________ a _____________________ replacement.

I also factored in the ______________ day money back guarantee so I knew that if it wasn’t worth it, I could get all my money back.

Does this change anything for you ?