Why Aren’t My Facebook Ads Working – Part 4 of 10

Steve | February 28, 2017

In part four, we are talking about why your Facebook ads fail due to not answering this simple question…What’s in it for me?


Here are the Top 4 ways to make sure you answer the question, what’s in it for me… from the Facebook LIVE above:

  • What’s in it for me in particular (as somebody in your target market niche)
  • What’s in it for me on an emotional level?
    • Something I want to move away from but can’t (pain point)
    • Something I want to move towards (rewards/benefits)
  • What’s in it for me, as in the details and particulars?
  • Wha’s in it for me in the way that I can consume it?

For more installments in this series, please go to https://practicalsocialmedia.com/category/facebook-ads/.

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